Portfolio Strategy for Engineering Leaders

You don't need Force Multipliers everywhere. Different work types demand different skill and agency combinations. Learn how to deploy the right people to the right work.

TL;DR

Work falls into four quadrants based on whether it's differentiating vs commodity and strategic vs legacy. Each quadrant needs different employee archetypes. Putting Force Multipliers on maintenance work wastes them. Putting low-agency employees on innovation work fails.

The insight: Strategic talent allocation is as important as hiring great people.

The Talent Misallocation Problem

Most organizations make one of two mistakes

Mistake 1: Spreading Thin

Force Multipliers are distributed "fairly" across all projects. Innovation work gets the same staffing as maintenance work.

Result: Your best people are bored on maintenance. Innovation projects lack the critical mass of talent to succeed.

Mistake 2: Wrong Fit

Low-agency employees are assigned to innovation projects because they're "available." High-skill Brilliant Passengers lead R&D initiatives.

Result: Innovation stalls waiting for direction. Projects that need autonomous execution get employees who wait to be told what to do.

The Core Principle

Match employee capabilities to work requirements. Not all work is created equal. Not all employees fit all work.

The Four Work Type Quadrants

Classify work by two dimensions: business differentiation (does it create competitive advantage?) and strategic alignment (is it part of your target state?).

Non-Differentiating Commodity capabilities
Differentiating Competitive advantage
Target State

Build to Change

Q3

Factory mode. Major releases. Structured delivery with established patterns.

Examples: Internal tools, operational systems, infrastructure upgrades

Velocity: Quarterly releases

Innovation @ Scale

Q2

MVPs becoming products. Managed delivery centers. Scaling what works.

Examples: Customer-facing products, platform capabilities, API ecosystems

Velocity: Weekly/bi-weekly releases

Non-Target

Run to Retire

Q4

Legacy maintenance. Minor releases. Keep the lights on until replacement.

Examples: Legacy systems, deprecated features, sunset products

Velocity: Bug fixes only

Disrupt to Succeed

Q1

Innovation lab. Ideation and prototyping. Exploring the unknown.

Examples: R&D projects, new market exploration, emerging tech POCs

Velocity: Rapid experimentation

Traditional IT Spend
Digital Transformation Spend

Framework adapted from HCL's FENIX 2.0 portfolio management model.

Which Archetypes Fit Which Quadrants?

The Performance Matrix defines four employee archetypes based on skill (Dreyfus) and agency. Here's where each archetype excels.

Quadrant Ideal Archetype Dreyfus Level Agency Level Why
Q1: Disrupt Force Multipliers only Proficient-Expert Level 5 Innovation requires autonomous execution. No one to tell you what to do.
Q2: Scale Force Multipliers + Hungry Learners Competent-Expert mix Level 4-5 Scaling innovation needs leaders + people who can learn fast.
Q3: Build Competent performers + Brilliant Passengers Competent-Proficient Level 3-4 Structured work. Clear requirements. Direction is provided.
Q4: Run Lower performers acceptable Adv. Beginner-Competent Level 2-3 Routine maintenance. Following procedures. Minimal judgment needed.

Q1: Disrupt to Succeed

Only Force Multipliers. Innovation labs require people who can identify opportunities, research solutions, prototype, and iterate—all without being told what to do.

Warning: Putting Brilliant Passengers here fails. They'll wait for requirements that don't exist. Putting Hungry Learners here is risky—high agency but not enough skill to avoid expensive mistakes.

Staff Q1 sparingly with your absolute best. 2-3 Force Multipliers beat 10 average performers.

Q2: Innovation @ Scale

Force Multipliers leading Hungry Learners. Scaling proven innovations needs autonomous leaders who can mentor growing talent.

Sweet spot: This is where Hungry Learners thrive. They have structure to learn from (established patterns from Q1 exploration) but enough ambiguity to develop high-agency habits.

Ratio: 1 Force Multiplier per 3-4 Hungry Learners. The FM sets standards; learners execute and grow.

Q3: Build to Change

Competent performers and Brilliant Passengers. Factory mode with established patterns. Clear requirements. Predictable delivery.

Good fit for Brilliant Passengers: They're technically skilled but need direction. Q3 provides direction. Don't waste them on Q1 innovation or frustrate them on Q4 maintenance.

Force Multipliers here get bored. Move them to Q1/Q2 or they'll leave.

Q4: Run to Retire

Lower skill/agency acceptable. Legacy maintenance. Bug fixes. Keeping systems alive until replacement.

Strategic use: Q4 can absorb employees who aren't suited for higher-stakes work. Better to have them maintaining legacy than blocking innovation.

Never put Force Multipliers or Hungry Learners here. You'll kill their motivation and lose them.

Implementing Portfolio-Based Talent Strategy

Five steps to align talent with work types

1

Classify Your Projects

Map every active project/product to a quadrant. Be honest: most "innovation" projects are actually Q3 (Build to Change) once patterns are established.

2

Assess Your People

Use the Performance Matrix to identify each team member's archetype. 360 feedback reveals agency gaps that interviews miss.

3

Identify Mismatches

Force Multipliers on Q4 maintenance? Brilliant Passengers leading Q1 innovation? Low performers on customer-facing products? These are your urgent reallocation targets.

4

Concentrate Force Multipliers

Don't spread your best people thin. Concentrate Force Multipliers on Q1/Q2 work. Two FMs on one innovation project beats one FM each on five projects.

5

Create Growth Paths

Hungry Learners in Q2 should graduate to Q1 as skills develop. Competent performers in Q3 can move to Q2 as agency increases. Make the progression visible.

Anti-patterns to Avoid

Egalitarian Staffing

"Every team gets one senior engineer." This sounds fair but fails strategically. Q1 innovation needs concentration of talent, not distribution.

Rewarding with Maintenance

"You built it, now you maintain it." Putting Force Multipliers on Q4 work as "ownership" wastes their capability and drives them to quit.

Availability-Based Assignment

"Who's free?" is the wrong question. A free Brilliant Passenger shouldn't lead Q1 innovation just because Force Multipliers are busy.

Ignoring Q4 Entirely

Legacy systems still need people. Assigning no one means technical debt compounds. Q4 is where lower performers can contribute value.

Promoting Brilliant Passengers to Q1

High technical skill ≠ innovation capability. Brilliant Passengers need direction. Q1 has none. They'll wait for requirements that never come.

Keeping Hungry Learners in Q4

Maintenance work doesn't develop high-agency habits. Hungry Learners stagnate on Q4. Move them to Q2 where they can grow.

Related Industry Frameworks

The quadrant model draws from established portfolio management thinking. These frameworks offer complementary perspectives.

HCL FENIX 2.0

The original enterprise framework our quadrants adapt. Defines digital transformation execution across dimensions of technology, people, and process.

Gartner Pace-Layered

Three layers: Systems of Record (stable), Systems of Differentiation (medium pace), Systems of Innovation (fast). Different governance for different change rates.

Wardley Mapping

Visual strategy tool mapping components by value chain position and evolution stage. Used by UK government and enterprise tech teams. Strong community following.

Bimodal IT (Gartner)

Two-speed IT: Mode 1 (predictable, stable) vs Mode 2 (exploratory, agile). Influential but controversial—critics argue it creates unhealthy silos.

Why We Focus on People, Not Just Systems

Most portfolio frameworks (Pace-Layered, Bimodal, FENIX) focus on systems and applications. They answer: "How should we govern this application?"

Our extension asks: "Who should work on this application?" The insight is that different work types need different people, not just different governance.

A Force Multiplier on legacy maintenance is wasted. A Brilliant Passenger on innovation work is blocked. Matching archetypes to quadrants is the missing link in portfolio strategy.

Prerequisites: Understand the Building Blocks

This framework builds on two foundational models. Make sure you understand them first.

Dreyfus Model

The research-backed framework for evaluating technical skill from Novice to Expert. Understand how people develop expertise.

Learn Dreyfus Model →

5 Levels of Agency

Technical skill alone doesn't predict performance. Learn how to measure ownership mindset from passive (Level 1) to autonomous (Level 5).

Learn Agency Levels →

Performance Matrix

See how Dreyfus + Agency create four archetypes: Force Multipliers, Hungry Learners, Brilliant Passengers, and Low Performers.

See the Matrix →

Identify Your Team's Archetypes

Before you can deploy the right people to the right work, you need to know who your Force Multipliers are. Blik's 360 feedback questionnaires measure both technical skill (Dreyfus) and agency levels.

Need Help with Assessment?

Not sure how to evaluate your team? Start with our default questionnaires that measure both dimensions automatically. Get reports that show exactly where each team member falls on the Performance Matrix.

Learn the Archetypes First

Written by Thijs de Zoete, CEO @ Tinify
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